Small Business Saturday

About Small Business Saturday

How long until Small Business Saturday?
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Dates of Small Business Saturday
2026 Various Nov 28, Dec 5 USASat, Nov 28Observances Holiday United KingdomSat, Dec 5Observances Holiday 2025 Various Nov 29, Dec 6 USASat, Nov 29Observances Holiday United KingdomSat, Dec 6Observances Holiday 2024 Various Nov 30, Dec 7 USASat, Nov 30Observances Holiday United KingdomSat, Dec 7Observances Holiday 2023 Various Nov 25, Dec 2 USASat, Nov 25Observances Holiday United KingdomSat, Dec 2Observances Holiday 2022 Various Nov 26, Dec 3 USASat, Nov 26Observances Holiday United KingdomSat, Dec 3Observances Holiday
Summary
Find out the dates, history and traditions of Small Business Saturday
Where is Small Business Saturday observed in 2025?
USANov 29 United KingdomDec 6

Small Business Saturday is an American shopping holiday held during the Saturday after US Thanksgiving during one of the busiest shopping periods of the year. This Saturday is always the last one in November, so falls between November 24th and November 30th.

The initiative started in 2010, and in 2011, the Senate unanimously passed a resolution in support of the day, and officials in all 50 states participated.

The dollars you spend on Small Business Saturday make a difference beyond retailers' doors. Small businesses create local jobs and pay local taxes, which keeps money circulating within communities.

"By doing their shopping at local small businesses, customers can directly support their neighbors and help benefit their local economies," said Mark Madrid, associate administrator for the Office of Entrepreneurial Development at the U.S. Small Business Administration, in an email.

Shopping small for the holidays can also be environmentally friendly. When locally owned businesses locally source raw materials or manufactured products, it reduces the distance that goods travel, says Madhav Durbha, vice president of supply chain strategy at Coupa Software, a California-based business spend management platform.

"No shipping from across the globe and less packaging make for a smaller carbon footprint," Durbha says.

Check your favorite local retailers' websites and social media pages for store offerings, hours and event announcements in the days leading up to Small Business Saturday. You can also find participating businesses online using the American Express Shop Small map or by exploring hashtags like #shopsmall and #SmallBusinessSaturday. 

Then, start gathering ideas for your gift list. You can get a sense of what might be in stock and within budget when Small Business Saturday arrives.

Small Business Saturday in the UK

Inspired by the American event, Small Business Saturday UK is a grassroots, non-commercial campaign, which highlights small business success and encourages consumers to 'shop local' and support small businesses in their communities.

The day itself takes place on the first Saturday in December each year, but the campaign aims to have a lasting impact on small businesses.

All events on November 29th 2025